Pioneering the future passenger experience & interior design of the Virgin Hyperloop.
Role: Creative Direction, Content Creation, & Individual Contributor
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Keeping a watchful eye on the future while laying the groundwork for emerging technologies, Virgin Hyperloop partnered with Teague to create an entirely new passenger experience rooted in trust, empathy, and human-centric design.
Spacial Understanding.
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We created a full-scale volumetric model of the interior to use as a design exploration tool. Allowing us to experiment with seat configurations and to inform human factors. This was complimented with virtual reality to quickly evaluate and iterate.
Design Principles
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Welcoming
The pod has an overall feel more akin to hospitality than transportation.
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Delightfully Unexpected
The interior embraces the uniqueness and progressiveness of hyperloop.
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Expansive
Despite being small and enclosed, the space should feel as big and as open as possible.
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Accessible
The pod is versatile and accommodating of different types of ability, language, age and so on.
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Personalized
When seated, passengers have their own personal space and agency over it.
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Mindful
Info and digital touchpoints will be conscientious and never demand the attention of a passenger.
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Sustainable
Materials uphold hyperloop’s eco-impact story through sustainable sourcing and durability.
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Safe
The pod ensures the physical and psychological safety of its passengers.
